Out with the old and in with the new! Frostline® Frozen Treats recently updated the brand’s look for its family of frozen treat dry mix products. Up until now, Frostline® had many logos, taglines and brand styles. Last year, a decision was made to create a fresh new logo and create a tagline that would encompass the strengths associated with the brand. The new logo’s background is a unique shade of blue with white, fluffy lettering that signifies a fun-to-serve, dreamy-textured soft serve ice cream. The new slogan, The Perfect Frozen Treat™, comprises the product line’s assets from consistent product quality to shelf stability to positive reputation with operators. The only change is the new look, new packaging and a renewed commitment to flavor and product innovation.
“We are excited to bring a new look to this line of popular frozen treats,” stated Jamie Schwartz, marketing manager, Kent Precision Foods Group. “The brand’s new look communicates freshness and accentuates the high quality and profitability of this line of products. We are committed to continuing our innovation of the frozen treat line to bring operators profitable solutions for their business.”
Frostline® Frozen Treats can be found at www.frostlinefrozentreats.com.