The dreaded drip n’ slip, broken ice cream scoops, arm and wrist scoopers’ pain, tension from ice cream balls falling off of the cone, deep dip hip discomfort from leaning into the freezer, and the awful cross contamination of ice cream scoops being dipped in different flavors. The dangers of hard-packed ice cream are evident. We say “Put Down the Scoop” and save people from ice cream related accidents! This is why we are working with “People Against Ice Cream Related Accidents (PAICRA) to promote soft serve ice cream – the safer frozen treat!
In all seriousness, Frostline® Frozen Treats, is celebrating National Soft Serve Day, August 19. We invite operators to join us in a little fun centered on the benefits of serving soft serve ice cream over traditional hard packed ice cream. We created PAICRA, a fictional organization, to shine a light on scoop-related injuries and misfortunes. Utilizing social media, we plan to showcase humorous mishaps that often occur when scooping hard packed ice cream as well as encourage soft serve vendors to share stories or images with us and their followers. Other fun ways to celebrate National Soft Serve Day include hosting tallest swirl contests, offering discounts on soft serve, or highlighting new, unique flavor varieties.
Restaurants, frozen yogurt shops and other businesses who offer soft serve ice cream are encouraged by Frostline® to participate in the August 19 national holiday. We have limited supplies of t-shirts, posters, and product samples to support your efforts. Please leave us a comment on this blog and we will be in touch!