Operators Need Solutions for Today’s Challenging Restaurant Business

From the desk of Kirk Jaudes, VP Sales & Marketing, Kent Precision Foods Group, Inc.

Kirk Jaudes shares his insight for today's restaurant business

Operators Need Solutions for Today’s Challenging Restaurant Business

As the foodservice industry continues to evolve, there are certain strategies that are timeless. Serving great food in a great atmosphere at a fair price is one of those tenants that create success. As we look around our industry we continue to see pioneers who step out by faith to start a business that has one of the highest failure rates in business. Yet these passionate foodies seek to find a niche in every market in our country.  So how do we help them succeed?

Passionate food service entrepreneurs are always looking for the latest trends. “Sustainability and waste reduction are increasingly important issues across the restaurant and foodservice industry,” according to Scott DeFife, Executive Vice President, Policy and Government Affairs, National Restaurant Association as stated in an October 2013 press release. It’s on everyone’s radar. This creates both challenges and opportunities when it applies to distribution and how food manufacturers respond to this trend.

Small footprint restaurants are emerging quickly. We continue to see a great number of new restaurants opening in 1,200-1,500 square feet locations. This creates opportunities for small distributors, cash and carry stores as well as local farms to supply this type of operation. Cash flow is priority for these new entrepreneurs and high dollar drop sizes tie up much needed cash. With the large broadline distributors requiring drop sizes of $500 or more, it limits the small operator’s ability to meet these demands. And along with the smaller footprint comes less refrigerated and freezer space. This is where dry mix companies can capitalize. Dry mix products take up less storage space and offer the operator small batch options. Frostline is a leader in dry mix frozen treats, offering flavor varieties, simplicity and cost control.

As I stated earlier, there are foundational elements that will never change. People buy from people, and they buy more from people who take an active interest in their success. Manufacturer sales reps, broker sales reps and distributor sales reps are most successful when they bring the operator solutions. Today’s environment requires more than a good price, we need to provide menu applications that are on trend and a consulting sales approach with the end result of bringing more customers through our customers’ doors. And one last thing that should never change in a sales call is asking for the order. If we can apply these things to our daily business strategies we will all succeed.

Get Ready to Meet the New Year Demand for Fruit and Veggie Smoothies

It’s near 2015 and foodservice operators are looking at predicted trends for the New Year. As the latest health and nutritional information floods the web, we know consumers will continue to demand healthier, simpler, more clearly labeled foods. Another trend we anticipate escalating in our busy world is convenience. When you combine these trends, fruit and vegetable smoothies become the perfect response to consumer requirements. According to IFT (Institute of Food Technologists), beverages remain the largest U.S. functional product sector¹.

Healthier and happier in 2015!

Just add kiwi, lemonade, Simply Smoothies base mix, water and ice.

Does your establishment currently have a smoothie offering? If not, we think 2015 is the year to invest in a blender and start experimenting with flavor. Our Simply Smoothies™ base mix is a powder base mix that makes it easy to create rich, creamy smoothies without the need for an expensive yogurt or dairy base. Your shopping list can focus on fruits (fresh or frozen) and vegetables (fresh or frozen), or perhaps you’ll find that the best flavor combinations are made with items you already buy and have on hand.

Our product has been tested and blends easily in most commercial blenders but if you don’t currently own a good blender, we recommend you check out Blendtec and Vitamix. Consumer Reports’ experts agree with us, listing the top two picks as the Vitamix 5200 and the Blendtec Designer 725. Check out the complete article here. A reliable, powerful blender is a necessity for making a large volume of smoothies on a regular basis. Blending ice and frozen fruit can sometimes jam or break blender blades. Obviously, this is not a welcome surprise. Also, blenders vary with longevity so making sure to research long-term durability is key.

Take smoothies to the next level.

Over 30 smoothie recipes to blend.

Once you have your blender and are ready to experiment, we’ve put together a recipe Idea Book as well as seasonal flyers for winter, spring, summer and fall to get you started. Colorful veggies like carrots, kale, and chard easily combine with berries and melons to make a super-food smoothie. Want to give it a whirl? Leave us a comment and we’ll send you a sample of our Simply Smoothie base mix. It is gluten free, low fat and low sodium – a portrait of the 2015 healthy food trend.

¹The Top Ten Functional Food Trends A. Elizabeth Sloan, April 2014, Volume 68, No.4 accessed 11/21/14 http://www.ift.org/food-technology/past-issues/2014/april/features/toptentrends.aspx?page=viewall