If you own or operate a restaurant, you may have noticed that your customers’ orders seem erratic. It may seem like diners are undecided or confused about what they want to eat or drink.
But according to Mintel’s 2016 Foodservice Trends report, that’s not the case. In a world full of never-ending choices, consumers are balancing their diets (and lives) by ordering extremes. To keep up, today’s food and beverage outlets have to cater to both ends of the dining spectrum – and Frostline can help.
Splurge and Steal
Most customers are finding reasons to dine across the entire price continuum. Busy professionals might grab fast food for lunch on a busy day, only to meet friends at a premium dining hot spot for an indulgent (and expensive) dinner.
To balance the higher-priced items on your menu, consider offering an incredibly low-cost dessert. Frostline Soft Serve Mix is so affordable that you can even offer it as a complimentary treat to customers.
Perfectly Prepared and DIY
The level of choice customers want to make changes daily…even hourly. Overwhelmed by the options for customization, a customer may order a signature menu item exactly how you recommend it. They trust your chef to provide a delicious and well-balanced dish.
But if you make it easy, the same customer will be delighted by the opportunity to DIY their dessert. With a soft serve machine and Frostline Soft Serve mix, you can offer endless customizable frozen treats – from a sundae bar with delicious toppings to a build-your-own milkshake station.
Health and Indulgence
While Millennials continue to clamor for healthier foods, they are most likely to choose foods based on their mood. If they feel like eating something indulgent, they’re going to go for it, even if they make healthy choices most of the time.
Luckily for Millennials and all the others they influence, Frostline offers the best of both worlds. Both vanilla and chocolate flavors are lactose-free, gluten-free and low-fat, but they taste so rich and indulgent that customers can’t get enough.
In 2016, foodservice is all about helping customers make easy choices to find balance. To do so, operators must embrace the “and” – even when it seems incongruous. With the help of Frostline® Soft Serve, you can make this extreme dining trend work for you.