Macro trends like nostalgia and extreme dining have influenced the resurgence of the ice cream sandwich. Customers love treats that remind them of their childhood, and they’re craving indulgent desserts as a reward for eating healthy the rest of the day. Restaurants around the globe are capitalizing on this trend, with recipes as simple as the original or as exotic as the S’mores Burger, made with Nutella spread, brûlée marshmallow, vanilla ice cream and Maldon sea salt on mini brioche.
It’s easier than you think to offer your own twist on this classic treat, especially if you’re one of these types of operations:
For Bakeries or Coffee Shops:
You’re already known for fresh-baked goodies, so delicious ice cream sandwiches are only one step away. Adding a soft serve machine to your back of house will open up infinite flavor combinations that will take your most popular baked items to the next level.
Try any of our recipes (or invent your own) and sandwich cool, creamy soft serve between cookies, brownies, cake slices and more. Cut a cake donut in half, fill the middle with coffee soft serve and add maple bacon crumbles to the center for a sweet and savory breakfast-turned-dessert combo to die for.
For Frozen Yogurt Shops:
The DIY trend continues to dominate in the foodservice space, especially when it comes to ice cream. As competition continues to grow, you need to continue to find new ways to get customers to choose your shop, rather than the store just down the street.
Signature products and experiences could take your shop over the top. Partner with a local bakery to offer the fresh-baked brownies or other options to serve as the “bread” (see above). Invite your customers to create their own ice cream sandwiches in the wackiest flavor combinations available. You could even hold a contest for the most indulgent treat, complete with mix-ins and toppings.
For Recreation Destinations:
Unique food items are part of an amusement park’s DNA. Classics like caramel apples and cotton candy will always draw a crowd, but nothing drives return business better than a concoction that’s only available at your place.
Using either hard-packed ice cream or soft serve, experiment with customer favorites to create an ice cream sandwich that’s unique to your location. Try funnel cake waffles as the vehicle for Chocolate Peanut Butter Cup Soft Serve and watch the customers line up!
See? Ice cream sandwiches are practical for any size or type of operation, and the sky’s the limit when it comes to flavor combinations. Your business just got a whole lot cooler.