Celebrate Back to School

Back to school time can be a challenge for everyone, as families transition from their relaxed summer routines to that of the busy new school year. Sure, it’s exhilarating at first. But the excitement of receiving class schedules and buying new school supplies is often short lived–diminishing soon after class is actually in session.

As a soft serve operation, there are many ways you can help ease the pain of this transition period, offering solutions that help everyone cool down after the school day. Here are just a few opportunities for you to embrace the back to school season and drive sales at your operation.

Host a Soft Serve Social
This twist on the typical party is an easy way to celebrate the back to school time period. Invite families out for a one-night-only soft serve soiree, or host a series of socials inviting a different local school on each evening. You’ve already got the soft serve essentials, so just add a few party elements like a balloon artist, family-friendly DJ, and some table games to launch your soft serve social in full swing.

Offer a happy hour
Back to school can be a particularly stressful time for parents, and they love soft serve just as much as their kiddos. To help the parent crowd cool down, offer a happy hour with discounted rates for all the hardworking parents out there. Have a liquor license? Take your soft serve to the next level and offer flavored liquors as add-ins. Because the only thing better than soft serve is boozy soft serve.

Host a School Supplies Drive
No matter where you are, there are families in your area that struggle to get access to the school supplies their children need. With it being back to school season, August is the perfect time to host a book and school supplies drive. And it’s a win-win, providing an opportunity to increase your customer base while giving back to your community. This year, host a drive at your operation, incentivizing participation with discounted soft serve. Not sure where to start? There are a number of organizations out there that can help you get it going.

If you’ve hosted any of these events at your operation, we’d love to hear from you! Please share your best practice advice with us in the comments!

Need to stock up on soft serve mix for any back to school shindigs you’re hosting this summer? Frostline® Chocolate & Vanilla Soft Serve mix is more cost efficient than dairy alternatives, allowing you to keep the parties going all season long. And because all of our products are lactose-free and gluten-free, you can serve more customers. Contact us for ordering information.

 

How to Party on National Soft Serve Day

Our favorite holiday is almost here! National Soft Serve Day is August 19th – are you ready to celebrate?

If you haven’t already ordered a complimentary celebration kit, there’s still time. Just fill out our contact form and include “National Soft Serve Day kit” in the comments. A representative from our Customer Care team will be in touch right away.

Our website dedicated to National Soft Serve Day is full of ideas on how to celebrate this cool holiday, but here are a few more ways to take your party up a notch:

  • Bring in a local band or DJ to entertain customers while they enjoy their soft serve. Live music is always a crowd pleaser, and passersby are guaranteed to stop by, just to see what all the fuss is about.
  • August is hot! If you have any outdoor space near your operation, attract families by setting up fun water toys for the kids. Just make sure you have plenty of seating and some shade available for the parents.
  • Offer prizes to the first 100 customers to visit your location on August 19th. Order Frostline® t-shirts to give away (while supplies last), or purchase inexpensive prizes from local hot spots (gift cards are always a winner) to help customers enjoy their summer.

The key to bringing people into your store on August 19th is pre-promotion, so no matter how you’re celebrating, make sure you tell your customers ahead of time. If you have a customer database, send an email (or two!) to talk about your special offers. Post details about your event on social media. And, of course, make sure to use the in-store signage provided by yours truly.

Most importantly, we encourage you to have fun. How do you plan to party on National Soft Serve Day? Tell us in the comments below, on Facebook or Twitter.