Celebrate Back to School

Back to school time can be a challenge for everyone, as families transition from their relaxed summer routines to that of the busy new school year. Sure, it’s exhilarating at first. But the excitement of receiving class schedules and buying new school supplies is often short lived–diminishing soon after class is actually in session.

As a soft serve operation, there are many ways you can help ease the pain of this transition period, offering solutions that help everyone cool down after the school day. Here are just a few opportunities for you to embrace the back to school season and drive sales at your operation.

Host a Soft Serve Social
This twist on the typical party is an easy way to celebrate the back to school time period. Invite families out for a one-night-only soft serve soiree, or host a series of socials inviting a different local school on each evening. You’ve already got the soft serve essentials, so just add a few party elements like a balloon artist, family-friendly DJ, and some table games to launch your soft serve social in full swing.

Offer a happy hour
Back to school can be a particularly stressful time for parents, and they love soft serve just as much as their kiddos. To help the parent crowd cool down, offer a happy hour with discounted rates for all the hardworking parents out there. Have a liquor license? Take your soft serve to the next level and offer flavored liquors as add-ins. Because the only thing better than soft serve is boozy soft serve.

Host a School Supplies Drive
No matter where you are, there are families in your area that struggle to get access to the school supplies their children need. With it being back to school season, August is the perfect time to host a book and school supplies drive. And it’s a win-win, providing an opportunity to increase your customer base while giving back to your community. This year, host a drive at your operation, incentivizing participation with discounted soft serve. Not sure where to start? There are a number of organizations out there that can help you get it going.

If you’ve hosted any of these events at your operation, we’d love to hear from you! Please share your best practice advice with us in the comments!

Need to stock up on soft serve mix for any back to school shindigs you’re hosting this summer? Frostline® Chocolate & Vanilla Soft Serve mix is more cost efficient than dairy alternatives, allowing you to keep the parties going all season long. And because all of our products are lactose-free and gluten-free, you can serve more customers. Contact us for ordering information.

 

A Visual Treat: Frozen Treats Infographic

Several months ago, we created a blog post that defined a variety of different frozen treats. Since we are committed to offering the best information about the frozen treats industry to our customers (and we like to make pretty things) we decided to turn it into an infographic for your handy, dandy reference.

If you need a quick refresher, or an easy reference to the world of frozen delicacies, check out this visual guide. Feel free to print it out and hang it on your wall, too – just try not to lick it.

 

KPF1540 Frozen Treats Infographic (2)

Ice Cream Sandwiches for Any Operation

According to the Huffington Post, ice cream sandwiches are the new cupcake. Luckily, you don’t have to rethink your operation to get in on the trend before it goes the way of the cronut.

Macro trends like nostalgia  and extreme dining have influenced the resurgence of the ice cream sandwich. Customers love treats that remind them of their childhood, and they’re craving indulgent desserts as a reward for eating healthy the rest of the day. Restaurants around the globe are capitalizing on this trend, with recipes as simple as the original or as exotic as the S’mores Burger, made with Nutella spread, brûlée marshmallow, vanilla ice cream and Maldon sea salt on mini brioche.

It’s easier than you think to offer your own twist on this classic treat, especially if you’re one of these types of operations:

For Bakeries or Coffee Shops:
You’re already known for fresh-baked goodies, so delicious ice cream sandwiches are only one step away. Adding a soft serve machine to your back of house will open up infinite flavor combinations that will take your most popular baked items to the next level.

Try any of our recipes (or invent your own) and sandwich cool, creamy soft serve between cookies, brownies, cake slices and more. Cut a cake donut in half, fill the middle with coffee soft serve and add maple bacon crumbles to the center for a sweet and savory breakfast-turned-dessert combo to die for.

For Frozen Yogurt Shops:
The DIY trend continues to dominate in the foodservice space, especially when it comes to ice cream. As competition continues to grow, you need to continue to find new ways to get customers to choose your shop, rather than the store just down the street.

Signature products and experiences could take your shop over the top. Partner with a local bakery to offer the fresh-baked brownies or other options to serve as the “bread” (see above). Invite your customers to create their own ice cream sandwiches in the wackiest flavor combinations available. You could even hold a contest for the most indulgent treat, complete with mix-ins and toppings.

For Recreation Destinations:
Unique food items are part of an amusement park’s DNA. Classics like caramel apples and cotton candy will always draw a crowd, but nothing drives return business better than a concoction that’s only available at your place.

Using either hard-packed ice cream or soft serve, experiment with customer favorites to create an ice cream sandwich that’s unique to your location. Try funnel cake waffles as the vehicle for Chocolate Peanut Butter Cup Soft Serve and watch the customers line up!

See? Ice cream sandwiches are practical for any size or type of operation, and the sky’s the limit when it comes to flavor combinations. Your business just got a whole lot cooler.

The Scoop on Frozen Treats

The world of frozen treats can be a daunting place. With so many options, you could get a brain freeze trying to make sense of it all. Ice cream, gelato, custard, sherbet, sorbet, frozen yogurt, soft serve, the list goes on. So what’s the best option for your customers? And what are the differences anyway?

If you’re looking to open an ice cream or frozen yogurt shop, or want to add frozen treats to your restaurant, amusement park or convenience store, this quick reference guide is the key to your frozen treat education.

Ice Cream:
Like the name suggests, ice cream is a frozen product made from cream. Milk is often added to the mixture, as well as other flavorings and sweeteners. Ice cream contains at least 10 percent milk fat[1].

Gelato:
While gelato and ice cream generally contain the same ingredients, authentic gelato uses more milk and less cream than ice cream, reducing its milk fat content. Gelato is also churned very slowly, making it much denser than regular ice cream. Another factor that makes it taste creamier is the fact that it is served at warmer temperatures[2].

Custard:
The key ingredient to this delicious dish is egg yolk. All other ingredients are the same as regular ice cream, but the yolk creates a thicker product. It also contains a minimum of 10% milk fat, as well as at least 1.4% egg yolk solids[3].

Sherbet:
Unlike ice cream, which is based on cream, sherbet is based on fruit puree. It contains a maximum of 2% milk fat[4].

Sorbet:
This frozen dessert is also made from fruit purée, but it contains no dairy ingredients[5].

Frozen Yogurt:
In contrast to ice cream, frozen yogurt is made with cultured milk (yogurt) instead of cream. The freezing process does not kill any significant amount of the yogurt’s cultures. When frozen, the cultures go into a dormant state, but when returned to a warm temperature within the body, they become active again. There are three types of yogurt: regular, lowfat and nonfat. Regular yogurt is made from whole milk and contains at least 3.25% milk fat. Lowfat yogurt is made from lowfat milk or part skim milk and has between 2 and 0.5% milk fat. Nonfat yogurt is made from skim milk and contains less than 0.5% milk fat[6].

Soft Serve:
This sounds super obvious, but only because it is. Soft serve is a frozen treat that’s…well, soft. It can contain the same ingredients as any of the treats listed above, but comes from a machine that results in a smoother texture. The machine incorporates more air and doesn’t allow the mixture to harden as much[7].

There are pros and cons to each of these frozen treats. For example, while ice cream may be the most well-known frozen treat in the U.S., its often ruled out by health-conscious customers due to its fat content. And while gelato and custard are known for their richness and density, they’re off limits to customers who are vegan or lactose-intolerant. From among the many options, you have to decide which frozen treat is best for your operation.

If profitability, waste reduction and lower labor costs are important to you, consider Frostline® Soft Serve. Although low in fat, Frostline Soft Serve provides the same creamy texture and delicious taste as traditional dairy soft serve.

Because it’s shelf-stable, Frostline Soft Serve doesn’t tie up valuable space in the cooler or freezer. Compared to made-from-scratch and liquid soft serve, it also costs less to buy, ship and serve—helping you make more money.

Speaking of popular with patrons, customers will be happy to know that Frostline Soft Serve is Kosher and free of gluten, lactose, cholesterol, and trans fat. There’s something for everyone with this delicious treat, even the most dessert deprived.

 

[1] http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=135.110

[2] http://culinaryarts.about.com/od/glossary/g/Gelato.htm

[3] http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=135.110

[4] http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=135.140

[5] http://culinaryarts.about.com/od/glossary/g/Sorbet.htm

[6] http://aboutyogurt.com/index.asp?bid=27

[7] http://www.thefreedictionary.com/soft+serve

 

Put Down the Scoop for National Soft Serve Day

Celebrate National Soft Serve Day August 19

Celebrate National Soft Serve Day August 19

The dreaded drip n’ slip, broken ice cream scoops, arm and wrist scoopers’ pain, tension from ice cream balls falling off of the cone, deep dip hip discomfort from leaning into the freezer, and the awful cross contamination of ice cream scoops being dipped in different flavors. The dangers of hard-packed ice cream are evident. We say “Put Down the Scoop” and save people from ice cream related accidents! This is why we are working with “People Against Ice Cream Related Accidents (PAICRA) to promote soft serve ice cream – the safer frozen treat!

Soft Serve is the safer choice! Put Down The Scoop!

Soft Serve is the safer choice! Put Down The Scoop!

In all seriousness, Frostline® Frozen Treats, is celebrating National Soft Serve Day, August 19. We invite operators to join us in a little fun centered on the benefits of serving soft serve ice cream over traditional hard packed ice cream.  We created PAICRA, a fictional organization, to shine a light on scoop-related injuries and misfortunes. Utilizing social media, we plan to showcase humorous mishaps that often occur when scooping hard packed ice cream as well as encourage soft serve vendors to share stories or images with us and their followers. Other fun ways to celebrate National Soft Serve Day include hosting tallest swirl contests, offering discounts on soft serve, or highlighting  new, unique flavor varieties.

Restaurants, frozen yogurt shops and other businesses who offer soft serve ice cream are encouraged by Frostline® to participate in the August 19 national holiday. We have limited supplies of t-shirts, posters, and product samples to support your efforts.  Please leave us a comment on this blog and we will be in touch!